better life, better future by ting zhou from china
designer's own words:
I have three creative idea. The pink poster express the theme by visual color compensatory phenomenon. That means if you stare at my poster for a while, and then when you look at a white wall, you will see a "green world".
The poster made up by Universal Product Code is conduct the idea that it is miserable for the vegetable to grow up in the greenhouse and died with the Universal Product Code.
The last but no least, the idea of daily salt absorption is associated with Golden Section, that is convince the concept that ten times of “0.618g” is enough for daily salt absorption.
pink & green
miserable vegetable
golden Section & daily salt absorption
shortlisted entries (1588)