Good morning earth? by jaehan kim from korea
designer's own words:
[Summarization of the product]
Good morning earth?
Symbolism - We face a serious destruction of ozone layer and desertification of earth every morning.
Product value - design for comfortable saving(one touch to the last drop) and resource saving with recycle vessel
the earth with whole (cover)
This represents the southern earth realistically
the 3 O-shaped cover means "O3" representing the ozone layer.
1st layer (opaque) : O is unpolluted Earth.
2nd layer (transparent) : O is polluted Ozone Layer.
3rd LAyer (transparent) : Ozone layer with a hole
Our Earth (refill case)
I drew the world map on the refill case, and the toothpaste represents water on earth.
Desert expands. or Earth desertificates (lute and pillar)
the lute and the pillar using the principle of syringe represents desertification which is going on everyday.
Earth can never be recycled.
[User Manual]
only one touch!!
[How to change the refill case]
1. turn the refill case over and remove the silvering.
2. Assemble the lute to the refill case.
3. stick the bottom of rubber packing, remove the silvering on the refill case.
4. fix up the three "O" shape cap in order to use