natural story

natural story by CHANG-RAE CHO from korea

designer's own words:

"After snow is melted, cold winter is finished and warm spring comes. Flowers are opened in the end."

The concept for more emotionally accepting a principle that is same as laws of nature. The reason for setting up this kind of concept is that we did not think the interest and love about nature were not special and not difficult for finding. It means a small seed that is planted by user grows and it is going to be tree. When trees are gathered each other, we thought it finally is going to be the beginning for being the nature.

In addition, we want to show it visually. People can make an new experience through this kind of process. Moreover,we suggest a new product by using an eco-friendly pakage that doesn't occur waste.

title and mainview image

natural_story02.jpg fuction and material

natural_story03.jpg concept scenario