green revolution by priya pilla from singapore

The time for requests is gone.
Now is the time for revolution.
If we want to save the environment we have to punish the culprits of nature. Green Revolution is a collective movement which will invite people to join in educating and informing the masses about the crimes are they are committing. Again the communication is not subtle request but strong order which ignites the violent streak in people and induces them to action!
The campaign will be in 3 phases,
Phase 1: Introduction/ Teaser launch
In this phase, a thought will be introduced in the audience through strong headlines along with an order to “Make yourselves useful”
Phase 2: Introduction of Green Revolution
In this phase, audience will be given a choice of “making themselves useful by joining Green Revolution.
Phase 3: Education about environment
Once the movement is famous enough, the audience will be educated about the simple changes they make in their lives to save environment and “make themselves useful.”