Too many people whinning by Maria Salomon from spain

When I think about Hermes I remember all the Vogue Magazines over my mum´s table and how she marked the pages with the Herme´s pieces she wanted or she wished. Now, I´m 32 years old and I see Hermes in the same way, like a brand for my mum. Maybe because I´m Art Director and I´m forced to renew day a day my "visual mental archive", I see in Hermes a brand whith a great values, untouchable, based in the same classic designs all over the years. As a consumer who can afford some piece of Hermes from time to time, I need to see in Hermes something that moves my stomach when I open a Vogue or see a shop´s window, something that makes me want to be different.

So my proposal for the last two designs is a parallel brand, a small brand wich has born to grow up next to that people like me, which need Hermes in their lifes but they don´t know or they don´t find anything that represents their generation, anything where they can see otheir reflection. "h", yes, in lower-case, is a young brand with the same established values but with a more rebel attitude. They also have a "horse", but now it´s not just a horse, They also have an "h" but it´s not just an "h". They have a designs which fit their lifestyle and convert their daily urban suits into a distinction sign.