donttakethisthewrongway prescribes cathartic public punching bags during NYCxDESIGN

at the peripheral edge of NYCxDESIGN — a few blocks away from calendar events and cocktails and other slippery situations — bright yellow punching bags were installed on the graffitied street poles of soho, chelsea and washington square park. donttakethisthewrongway (dtttww), the design studio who harnessed them there, invited local new yorkers and visitors of design week to release their frustrations, whatever they may be, in a safe, communal space.

all images courtesy of @donttakethisthewrongway

new yorkers passing by tipped their hats to dtttww, welcoming the savannah-georgia-based design studio with fists and kicks of frustration and joy. in washington square park, young children, probably not old enough to read, threw themselves at the public punching bags, understanding its plushy purpose without any context or explanation needed.