the animatic by household and yuri suzuki at 'craft punk' design miami/ performance

‘the animatic’ by household and yuri suzuki

the animatic is a large scale entertaining machine. triggered by playing a 45 record at it’s start. the turntable’s motion sets off a series of small individual animating machines. these all take inspiration from simple animation techniques and the viewer follows the chain of machines, one by one, to piece together a narrative. the machine is created out of everyday objects and uses clever kinetic and mechanical mechanisms. by the time the song ends, the viewer in essence will have seen a live music video for the chosen record. during the performance at ‘craft punk’ the designers of household, sarah gottlieb and george wu in collaboration with yuri suzuki will feature ‘memphis tennessee’, a cover by the silicon teens of the classic track by chuck berry.

design miami/ is curating an event outside its own territories in a unique partnership with fendi. taking place during the salone del mobile in milan, ‘craft punk’ will expand on the design performance programme that is a highlight of design miami/.

craft is an area of design production that designers often turn to in the early stages of their careers. ‘craft punk’ will transform the 750 square meter spazio fendi into an active environment for social interaction, unruly intellectual inquiry and actionbased design processes by inviting emerging designers to work within traditional, or hand-made, craft methods. the designers can use discarded materials from the fendi production process, such as selleria leather, branded fabrics, plastic decorative elements, and metal hardware. demonstrating the creation process live and onsite, they will reinvent the way a process or material is typically employed.

the designers contributing to ‘craft punk’ include kwangho lee, massimiliano adami, nacho carbonell, peter marigold, raw-edges, sarah becker, simon hasan, studio glithero, studio libertiny, and yuri suzuki + household. a truly international mix of talents, they come from as far afield as japan, denmark, italy, israel, slovakia, spain, the netherlands, south korea, germany and the UK.