IKEA launches ÖVERALLT collection at design indaba 2019

two years ago, IKEA teamed up with a group of designers, architects, and creatives from five african countries to collaborate around modern urban rituals and the importance they play in the home. the result is the limited-edition collection ÖVERALLT, which has been at the place where it all started — the design indaba festival in cape town. described as fun, inclusive, and expressive, the collection ranges from tableware and seating to textiles. the content reflects the diverse backgrounds of the participating creatives, who were paired with IKEA designers to create the collection.

rocking chair and footstool designed by bibi seck and mikael axelsson
cushion designed byhend riad, mariam hazem, and hanna dalrot

at the launch IKEA also announced more information on the collection’s pricing, with kitchenware starting at €4.99 (approx. $5.70 USD) and all furnishing retailing at a maximum of €69 (approx. $78 USD). ÖVERALLT remains on view at design indaba until march 1, 2019, with the majority of the collection’s designers presenting their work at a makers-lab that demonstrates how some of the products can be customized.

bag designed byhend riad, mariam hazem, and hanna dalrot

‘it goes without saying that it’s inspiring to come together from across the globe to create innovative solutions. but that’s not all. this collaboration opens up new avenues for everyone involved, and it creates a new voice for our continent,’ says laduma ngxokolo, a south african fashion designer who, together with IKEA’s mikael axelsson, designed a rug that’s just as much of an art piece. ‘it’s inspired by where I come from, and by the journeys I’ve made. I hope it will bring comfort and pride to people.’

basket designed by selly raby kane and iina vuorivirta

another of the all new ÖVERALLT products is a basket inspired by modern hair braiding rituals, made by senegalese fashion designer and artist selly raby kane in collaboration with IKEA-designer iina vuorivirta. ‘braiding is this shared moment, when your head either ends up on a family member’s lap for hours and hours or you lean back in a chair in a cool salon, listening to the latest dakar and foreign pop while keeping an eye on your hairstyle in the making,’ says selly. ‘braiding techniques are fascinating, and the braiding itself stands for creativity, power, art, sometimes even a coded language.’

rug designed by laduma ngxokolo and mikael axelsson

‘with ÖVERALLT, we want to encourage and trigger people to come together and eat, share stories, be creative and spend time with one another,’ says james futcher, creative leader at IKEA. ‘and, thanks to the merging of creatives and all the good discussions we’ve had along the way, each design has a way of supporting that. ÖVERALLT is like a palette of socializing tools.’ the collection will be available in all IKEA markets in may 2019.

bench designed by bethan rayner, naeem biviji, and mikael axelsson

cushion covers designed by sindiso khumalo, renee rossouw, and johanna jelenik

jug and bowls designed by bethan rayner, naeem biviji, and mikael axelsson

blanket designed by sindiso khumalo, renee rossouw, and johanna jelenik

easy chairs designed by issa diabaté and kevin gouriou

easy chairs designed by issa diabaté and kevin gouriou

walls shelves designed by issa diabaté and kevin gouriou

pot with lid designed by bethan rayner, naeem biviji, and mikael axelsson

project info:

collection name: ÖVERALLT
designers: issa diabaté (ivory coast), hend riad and mariam hazem (egypt), laduma ngxokolo (south africa), bethan rayner and naeem biviji (kenya), sindiso khumalo (south africa), renee rossouw (south africa), bibi seck (senegal), selly raby kane (senegal)
IKEA inhouse: kevin gouriou (france), iina vuorivirta (finland), hanna dalrot (sweden), johanna jelenik (sweden), mikael axelsson (sweden)
creative leader: james futcher

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design indaba
is a multifaceted platform committed to a better world through creativity. the south-african online publication hosts an annual festival and social impact do tank in cape town. the design indaba festival has been created by ravi naidoo in 1995, with focus on african and global creativity, through the lens of the work and ideas of leading thinkers and doers, opinion formers, trendsetters and industry experts.