virgil abloh for evian launches collapsible bubble water appliance to tackle plastic waste

after the appointment of virgil abloh as its new creative advisor for sustainable innovation design, evian unveils its latest project. the water brand plans to trial a collapsible water dispenser made of recycled plastic in a bid to reduce its plastic packaging.

images courtesy of evian

the ‘(re)new’ water dispenser features a 5 liter jug which is as ‘thin and light as a bubble’ and uses 66% less plastic than a normal 1.5L bottle. it comes with an app that notifies users when it’s time to order a refill and tracks the amount of water they are drinking.

 

 

 

 

 

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The evian® (re)new in-home water appliance features a breakthrough collapsible 5L ‘bubble’ that contracts when the water is consumed, taking on a new shape after each use. 100% recyclable and made of a 100% recycled plastic (rPET) skin, this innovation is the latest move from evian® in its journey to become a circular brand by 2025. #evian #Liveyoung #evianrenew #Stayhydrated

A post shared by evian (@evianwater) on Apr 20, 2019 at 4:58am PDT

‘I’ve always been inspired by great design and how it can shape our lives, which is why I’m excited to see evian pushing the boundaries with the design of this disruptive new product that will transform the way we drink evian at home,’ said abloh.

the launch of the dispenser is the latest stage in evian’s attempt to become an entirely circular brand by 2025. whilst there is no wider release confirmed yet, 200 people in london and paris will receive a dispenser as part of a pilot program beginning in may. the dispenser has been unveiled following the release of a series of reusable water bottles in november last year (see below). 

evian has revealed its first refillable glass water bottle, designed by the brand’s creative advisor for sustainable innovation design, virgil abloh. the reusable bottle was unveiled during new york fashion week 2019.

made in collaboration with beverage brand SOMA, the limited-edition 17oz. water bottle is made of glass, with a bamboo lid. a white, protective silicone sleeve features ‘evian‘ branding printed in gray, and ‘RAINBOW INSIDE’ written vertically within abloh’s signature quotation marks. evian announced in december 2018 that virgil abloh had joined the brand as creative advisor for sustainable design.

the bottle is available with the text in four colorways: pink, purple, light blue, and dark blue. you can buy the limited-edition @somawaterexclusively on matchesfashion.com.

 

 

 

 

 

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Excited to reveal our 1st refillable glass water bottle designed by our Creative Advisor for Sustainable Innovation Design, @VirgilAbloh as our 1rst drop of our collection. Happy to offer our consumers new ways to hydrate with the evian x Virgil Abloh limited-edition @somawater bottle, available soon exclusively on MATCHESFASHION.COM. Stay tuned for more ! @matchesfashion @matches_man @somawater #evian #VirgilAbloh #evianxVirgilAbloh

A post shared by evian (@evianwater) on Feb 8, 2019 at 8:41am PST