italian alphabet by olivier quagliotto from belgium

The main goal of this project was to create an environment that reflects the ideology of the fiat 500 and reaches a wider public than the usable fiat customer, by implementing objects other than cars. The result is a styled graphical alphabet of highly recognisable Italian icons, which can be used for various promotional purposes, going from advertising to objects as t-shirts, umbrellas, key-hangers, etc.