'apple iconsiam' is the company's first store in thailand

apple has opened its first store in thailand, an inviting, glazed building located along the chao phraya river in bangkok. named ‘apple iconsiam’, the retail venue will feature the company’s full line of products including the new iPhone XS, iPhone XR, and apple watch series 4. meanwhile, free ‘today at apple’ sessions invite visitors to pursue their creative passions.

visitors can experience apple’s products, in-store programming, and services

designed by foster + partners in collaboration with jony ive, the new apple store is located at the heart of bangkok surrounded by cultural landmarks. the building is connected to the new mixed-use ICONSIAM center, while two expansive glass façades create transparency towards the river and beyond. customers enter through a sweeping curve stone entry, before encountering an outdoor terraced garden offering views of the city.

the forum is capable of hosting a wide variety of events

inside, a spacious forum hosts the store’s free ‘today at apple’ sessions — hands-on activities led by creative pros. elsewhere, visitors can try out apple’s latest products displayed for maximum convenience and accessibility. a tree-lined ‘genius grove’ mirrors the flora of the outdoor terrace and provides the setting for personalized technical support and advice.

thousands of customers gathered for the store’s opening on november 10, 2018

‘bangkok is a cultural and economic destination for the entire region and home to millions of passionate apple customers,’ said angela ahrendts, apple’s senior vice president of retail. ‘we are thrilled to introduce our thai customers to today at apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world.’ see all apple news and products on designboom here.

‘today at apple’ sessions hope to inspire guests to learn new skills

thai band ‘polycat’ perform at the store’s first ‘today at apple’ session

glass façades allow for a seamless transition from the store to the river and the city beyond