to celebrate its 20th anniversary google is making a load of changes to search. these changes include making the most out of AI and more advanced search algorithms that will be able to predict what it is that we want. the changes were announced at a small press event in san francisco that reportedly didn’t take any questions from journalists afterward.

google celebrates twenty years by completely changing how it works

images courtesy of google

 

 

‘we see billions of queries every day, and 15 percent of queries are ones we’ve never seen before‘, it reads in a post published by google outlining the future of its search. ‘given this scale, the only way to provide search effectively is through an algorithmic approach. this helps us not just solve all the queries we’ve seen yesterday, but also all the ones we can’t anticipate for tomorrow.’

google celebrates twenty years by completely changing how it works

 

 

the first change includes a new version of google’s homepage on mobile devices that was actually introduced last year in the search app. google is calling this feature ‘discover’ as it will now surface content and relevant articles based on what google knows about you. it’s all part of a rebranding push around taking users on a ‘journey’ rather than just providing answers.

google celebrates twenty years by completely changing how it works

 

 

the search giant will also start displaying a lot more information cards and images, such as those that currently appear at the top of search results giving detailed information about the most relevant results. activity cards will appear at the top of search results that show your previous searches and activity when google decides it would be ‘useful’ to display that content. users can delete individual card entries. google will also give the option to save your own searches into ‘collections‘ for future reference.

google celebrates twenty years by completely changing how it works

 

 

‘featured video’ cards will also pop up, offering content related to video-related searches. auto-play options will be optional incase this proves annoying. another form of card will be ‘enhanced topics,’ a feature offering additional tabs of information on a common topic allows users to narrow down their search. if a user searched for ‘pug’ some examples of ready-to-scroll info would include ‘buy or adopt,’ ‘names’ and ‘how to train.’