french bookstore takes on instagram by blending people’s faces with book covers

libraries are usually quiet places, sanctuaries where we can retreat from our screens into the paper world. but what happens when you mix your love for books and popular instagram posts? the result is #bookface, a hashtag used by librairie mollat — an independent bookstore in bordeaux, france —where employees and clients perfectly juxtapose their faces and other body parts with book covers, creating eerie images that integrate bookstore culture into social media.

all images © @librairie_mollat

the images found on librairie mollat’s instagram are so well achieved that you can even think the person behind the book is the same one on the cover. with more then 66,000 followers, the account receives thousands of likes per post and is able to publicize great book titles while adding to the bookface hashtag. see below some of the most interesting examples, follow their account for book recommendations and judge them by their cover!

via colossal and hyperallergic