raw edges reimagines the vitrahaus loft as a playful family home

raw edges stages its ideal home environment for a busy young family with its new installation at the vitrahaus loft. located in weil am rhein, germany, and designed by herzog & de meuron, VITRA‘s flagship-store-meets-showroom opened its doors almost a decade ago, when designboom first reported on both its exterior and interior. 

influenced by their own needs as parents and creatives, shay alkalay and yael mer, the design duo behind the london-based studio, assembled a collage of products by VITRA and artek to achieve a cheerful, authentic and true to life environment. known for its light-hearted approach and playful use of materials, colors and products, the studio combined natural materials such as wood, glass and lightweight fabrics with strong, colorful accents. other key factors of their vitrahaus installation are movement, improvisation and surprise, evident in various elements of the space. for instance, the bathroom is expanded to accommodate a studio for experimentation with color while a number of VITRA cork stools serve as the base for a bed. for raw edges, it was vital to achieve a spontaneous, realistic and above all, happy environment where visitors are encouraged to explore the setting and discover something new every time.

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: sofia lekka angelopoulou | designboom