lacoste changes its logo in aid of 10 endangered species

lacoste has created and already SOLD OUT a limited collection of white polo shirts, which, instead of the iconic crocodile logo, shows 10 endangered species. the number of poles produced for each series corresponds to the remaining quantity of the species in nature.

all images courtesy of lacoste

the poles feature 10 of the most threatened species in the world. these include the vaquita dolphin, burmese roofed turtle, northern sportive lemur, javan rhino, cao vit gibbon, kakapo parrot, california condor, the saola, sumatran tiger and the anegada ground iguana.

the special line is made in conjunction with the international union for conservation of nature (IUCN), and its save our species (SOS) partnership. the retail price listed is $185 and with each purchase, a contribution helps IUCN and lacoste battle for nature conservation all over the world.