dress code celebrates chermayeff & geismar’s 60 years of logos

new york-based production company dress code pay homage to iconic logo designers chermayeff & geismar & haviv in its latest video, chronicling their works throughout the decades. back in 2010, designboom interviewed tom geismar where he explains, ‘I have always been attracted to reductive design, trying to find the essence of an idea, and then finding an imaginative way to clearly express it.’ for those unfamiliar with their work, chermayeff & geismar are behind the logos for NBC, chase, PBS, showtime, pan AM, univision, national geographic, NYU, the EPA, MoMA, among many others.

sketches for the chase logo

dress code honors chermayeff & geismar & haviv‘s collaboration in this video, which includes, sadly, the last interview with ivan before his passing. at one point, ivan recounts the time david rockerfeller approached him to design chase bank’s logo: ‘symbols don’t make it clear what they’re doing, they make it clear who they are. the less they say, the better!’

NYU Logo

sketche for the PBS logo

Mobil typeface

PanAm logo

tom and ivan in their youth

ivan

tom

congrats on 60 years!

project info:

client: aiga
presented by: aiga design archives
production company: dress code
director: dan covert
executive producer: brad edelstein
head of production: tara rose stromberg
cinematography: andre andreev
production cordinator: nick stromberg
edit: mike cook, dan covert
color: mike cook
music + sound design: youtoocanwoo
on set sound: matteo liberatore

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynn chaya | designboom