this electronic alphabet synthesizes technology and typography into a 'trademark' typeface

technology and typography unite in this series of digital letterforms designed with electronics in mind. vinicius araujo, a graphic and motion designer based in rio de janeiro, has envisioned 26 characters based on brands from apple to zenith. the initials reflect some of the best known characteristics of each company, creating a palette of letters for tech enthusiasts everywhere.

araújo based the digital letterforms off of the popular typeface helvetica, adding elements signature to each electronics brand represented. ‘A’ for ‘apple’ is rendered as a classic macintosh computer, complete with vintage mouse and floppy disk drive; ‘N’ for ‘nintendo’ is a bulky and oversized object mimicking the form of the popular gaming system; ‘T’ for ‘technics’ integrates a turntable into its sleek form.  

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