Some Sweetness That Need To Be Shared by MASNIRA from japan

The key concept of this design is inseparability and sweetness of apple. Hirosaki is widely known for its major production of apple in Japan. This city is also called as Ringo Oukoku (Kingdom of Apple) to portray how inseparable Hirosaki with apple either in terms of production or the sweetness of the apple itself. By using these factors, ‘Hirosaki’ word is written in one apple to show the inseparability of apple and Hirosaki. Basically, the term of inseparability is used in marketing to describe the key quality in service industry. Undeniably, the apple trades is hard to be seen as one kind of services industry, nonetheless the prestigious of Hirosaki’s apple is relevant in service industry (i.e. tourism etc.), which has sort of significance to Hirosaki economically or culturally.
In literal meaning, the tagline ‘share the sweetness of the apple’ in this design tells about the sweet tastes of apple in Hirosaki. However, the context meaning behind the sweetness of the apple is more than the tastes. The essence of the sweetness of the apple in Hirosaki is also underlies beneath the sweetness heart of its people that could bring pleasure to any discomfort. Definitely, the strength of sweet welcoming smile and pure hearts provided with the tastes of apple has to be shared. Thus, the dots of world map and rainbow colors are inserted to portray both of the sweetness of the apple’s taste and the heart that needs to be shared worldwide in this rainbow colors life.