cadena + asociados' LatinoAmerican aims at an audience exploring personalized experiences

‘latinoamerican’ is a new hotel brand developed by cadena + asociados and launched by grupo posadas in mexico city. it is a disruptive idea born of a clear understanding that today the experiences, personalization and technology are fundamental axes when thinking about the new hospitality sector. ‘today audiences seek to explore authentic, local and personalized experiences in a framework of modernity’ says creative director ignacio cadena.

all images © jaime navarro

mexican based cadena + asociados‘s concept for ‘latinoamerican’ is developed for the consumer of the hyper-modern age. one that no matter his demographic profile, aspires to experience and live in the now. an intelligent consumer who appreciates culture and the local environment, who cares about his surroundings, his health, authentic experiences and enjoys good design.

‘latinoamerican’ is developed for a consumer who appreciates culture, authentic experiences, and good design

‘latinoamerican’ bets on new forms of coexistence for the guests with warm and relaxing environments. cadena + asociados welcomes a form of smart and accessible hospitality that creates its own category: urban (g)local, where the room is the primary element and the amenities are in the neighborhood and in the city. the metropolis is the first guiding axis of design, it is understood as the core of modernity, the promised land where thousands have pilgrimed and made it their home. the cultural encounter reconfigures the difference in an exuberant polyphony that colors the spirit of the multiple and authentic.

cadena + asociados welcomes a form of accessible hospitality that creates its own category: urban (g)local

in the city, the paradigms of contemporary everyday life are reinvented. its streets and intersections are the stage for a hybrid condition that invites us to discover and connect with everything that unites us in the midst of diversity. the city, as a whole and in its fragmentation, becomes a scenic territorial amenity with multiple experiences waiting to be discovered.

experiences, personalization and technology are fundamental when thinking about the new hospitality sector

‘latinoamerican’ is a network of properties located in neighborhoods throughout the city. with a character that overflows their geographical limits and transcends hospitality to become urban terminals, which offer the visitor trust, comfort and proximity to the local and cultural imaginary. the second axis of conceptual development is to understand our ‘latinamericaness’, a name that celebrates the clashes and cultural exchanges between the amerindians, europeans and africans, transforming us into a constellation of fragmented identities and parallel memories.

the conceptual development celebrates the cultural exchanges between the amerindians, europeans and africans

this kaleidoscopic trait of ‘latinoamerican’ celebrates the spirit, heritage, fusion of traditions and multiple beliefs by inviting a rich group of creatives. this collaboration has attributed freshness by building a hybrid vision full of color, quality, and familiarity to the design proposal. technology, comfort and avant-garde architecture with a neighborhood flavor, multi-sensorial experiences and no more tedious fronts desks make the ‘latinoamerican’ experience an unparalleled one.

this collaboration has attributed freshness by building a hybrid vision full of color, quality, and familiarity

the room is the primary element and the amenities are in the neighborhood and in the city

a rich group of creatives were invited to collaborate with furnishing pieces and bathroom sets

includes co-working and pet friendly spaces

‘latinoamerican’ bets on new forms of coexistence for the guests with warm and relaxing environments

bedrooms are approximately 42m2, with option for customers to personalize before arriving

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edited by: apostolos costarangos | designboom