LG illuminates milano design week with TOKUJIN YOSHIOKA X LG : S.F

milan design week 2017: located at superstudio piu in the tortona district, TOKUJIN YOSHIOKA X LG : S.F_SENSES OF THE FUTURE will showcase a large-scale light installation by LG in collaboration with designer, tokujin yoshioka. as the company’s first appearance at a milano design week, the large-scale light artwork aims to commemorate their 70th anniversary by highlighting their long-standing passion for design as well as innovation. to achieve this they will team up with renowned japanese designer, tokujin yoshioka, who is famed for his experimental techniques that channel the complexity of human sense and echoes the awe-inspiring qualities of nature. the result reflects how these beautiful qualities have influenced and been integrated within the field of design, art and architecture.

‘S.F_SENSES OF THE FUTURE’ will be illuminated by advanced lighting as well as technology-infused products
all images courtesy of LG

the ‘S.F_SENSES OF THE FUTURE’ installation aims to communicate both LG and tokujin yoshioka’s optimism for humanity through an immersive experience filled with spectacular lights and everyday objects. as a result, the exhibition exemplifies LG’s design philosophy, which believes that the pursuit of innovative technology and design can only develop from a focus on the human experience. the outcome is a true vision of the future and will be filled with relatable excitement and imagination for all to see. furthermore, it reinforces the brand’s mantra of pursing ‘innovation for a better life’, which is dedicated to improving consumers’ quality of living through continuous forward-thinking and technical advancements.

the large-scale installation provides an immersive experience for superstudio piu visitors

‘when we were children, we freely imagined the future and we sensed our destinies in our dreams and S.F_SENSES OF THE FUTURE is an expression of science fiction, technology, space and life highlighting the state of LG’s technology,’ explained tokujin yoshioka. ‘the installation is a poetic phenomenon that can only be described as a tapestry of light – a truly futuristic dimension which confounds and transcends the human senses.’

‘we are very excited for this opportunity to collaborate with tokujin yoshioka and to take part in the largest celebration of design in the world,’ added noh chang-ho, head of corporate design for LG electronics. ‘the marriage between cutting-edge technologies by LG and tokujin yoshioka’s design perfectly expresses LG’s human-centered design philosophy and our commitment to delivering of our promise of innovation for a better life. we hope that many visitors have the pleasure of experiencing the immersiveness of S.F_SENSES OF THE FUTURE.’

‘S.F CHAIR’ designed by tokujin yoshioka

building upon the limitless imagination of our youth, LG’s installation will also present a reinterpretation of the chair, which transcends from just a material form to actually embrace human senses. titled ‘S.F CHAIR’, the futuristic creation merges natural light and technology to realize an organic-looking product that radiates an artwork of bright beams. it enhances a double-sided OLED digital signage, which is just 15 mm thick, resulting in an emotion-evoking illumination that mesmerizes our senses and metamorphosizes as a symbol of the new age.

‘S.F. CHAIR’ designed by tokujin yoshioka

much like how the sun’s solar flares are emitted across our planet, the exhibition will be illuminated by the ‘WALL OF THE SUN’, a vast mural of light that enhances LG’s innovative OLED technology. this advancement closely resembles natural luminosity and marks a significant progression as a pre-eminent energy-saving, human-friendly light source for the next generation. with 30,000 OLED origins, the mural mimics an actual solar flare, glimmering, bouncing and reflecting across the entire exhibition space. the illuminating installation will provide a truly mystical experience that brings visitors closer to the wonders of our world.

‘WALL OF THE SUN’ designed by tokujin yoshioka

marking the 70^th anniversary of LG, the S.F_SENSE OF THE FUTURE exhibition will be on display at superstudio piu throughout the milano design week 2017, which runs from from april 4^th to 9^th.

portrait of japanese designer tokujin yoshioka