during dubai design week IKEA presents ‘life@home: 25 years in UAE’, celebrating 25 years since the swedish home furnishing retailer opened in 1991 in karama, dubai.
a polyhedron pavilion makes a statement, taking over the atrium of one of the buildings in D3 dubai design district.
during dubai design week IKEA installed a brief exhibit that goes through the retailer’s 50 year history
image (here/above) © IKEA
throughout the years IKEA has followed the ideal of producing functional, sustainable and affordable furniture. a different approach has been taking to display their housing solution with scenarios created to demonstrate their key design concepts including sustainable material use, functionality and good form. visitors take a walk through the past and view the story behind their products embodying swedish roots. at the same time, the exhibit reflects on the present showcased inside a vast democratic home built as the an open, multi-faceted pavilion spread across two levels.
the life at home exhibition is divided into 3 sections
image © designboom
‘following our recent catalogue launch with the strong sentiment of un-following expectations and doing things different; this year, to mark this milestone celebration in the UAE, we’ve decided to bring our home furnishing knowledge and design innovation to dubai design week.’– vinod jayan, regional general manager of IKEA UAE
inside the pavilion, furniture pieces bring together their democratic design solutions
image © designboom
the use of sustainable materials such as bamboo is highlighted
image © designboom
IKEA follows five key elements: quality, affordability, functionality, good form and sustainability
image © designboom
the OSB lined pavilion is erected inside building 7 of D3
image © designboom
an atmosphere of mystique, fantasy and no-holds barred luxury is what arabic interior embodies, therefore the same
sofa used in a swedish setting is incorporated by adding different accessories
image © designboom
this table’s legs were taking off for easier shipment which began IKEA’s flat packaging
image © designboom
products such as their ‘frosta’ chair is on view and turned into a display
image © designboom
the home of tomorrow is growing smaller, and IKEA hopes to evolve with the changing lifestyle in the UAE
image © designboom
life@home exhibition during dubai design week
image © designboom
