Aedas' mixed-use development for chinese publisher references rolled book scrolls

Aedas has designed a mixed-use project for a publishing firm with architecture that imitates a rolling book scroll. the building’s specific shape seeks to convey the ancient chinese proverb ‘knowledge brings wealth’. the vast scheme encompasses an outdoor plaza, retail outlets, apartments, offices, and a boutique hotel in the jiefangbei central business district in the heart of downtown chongqing.

the development is located in chongqing, in south west china

developed for the chongqing xinhua bookstore group, Aedas’ design seeks to create an interactive commercial complex with a book shop strategically positioned at its center. the large store forms part of the scheme’s podium, which contains further retail and entertainment areas. the majority of the tower comprises office space, with residential storeys stacked above. a parking garage is found at a subterranean level.

the scheme’s architecture imitates a rolling book scroll

the stepped design not only reflects the geographic terrain of chongqing — often termed ‘mountain city’ — but its also interacts with its surroundings in an attempt to rejuvenate the existing urban landscape. three themed plazas are connected to the street, while green terraces are linked via an express escalator. the podium’s inclined rooftop offers lifestyle and entertainment activities, while the plaza provides a destination for users to congregate and relax.

the commercial complex features a book shop strategically positioned at its center

the podium contains further retail and entertainment areas

programmatic diagram

floor plans

sectional drawings

project model

sectional model

concept sketch

project info:

project: chongqing xinhua bookstore group jiefangbei book city mixed-use project

location: chongqing, PRC

architect: aedas 

client: chongqing xinhua bookstore group, chongqing xinhua media ltd., chongqing north green industry co., ltd.

gross floor area: 153,980 square metres 

expected completion: 2020

directors: andy wen and keith griffiths

Save

Save

Save

Save

Save

Save

Save

Save

Save