in the city of córdoba, argentina, AFT arquitectos have constructed the new corporate headquarters for ‘naranja’ to represent and accommodate the growing company and its team members. the architecture will effectively influence the surrounding environment, create opportunities and activate the areas for public use.

AFT arquitectos naranja designboom
all images © gonzalo viramonte

 

 

 

the project is divided into three different buildings to make up ‘the factory’. rising at 12-storeys and occupying 30,000 square meters, AFT arquitectos hax devised the first building in cordoba to have LEED certification. facilities include underground parking, support areas for employees and visitors, an auditorium, inner and outer courtyards. the entrance esplanade showcases several sculptures and welcomes people into the flexible and planned interior.

AFT arquitectos naranja designboom
outdoor courtyards provide employees intimate spaces to eat, socialize and enjoy

 

 

 

a distinctive element of the tower building is its envelope. the image and identity of the company tarjeta naranja is based on the concepts of ‘innovation, efficiency and joy’ and this has been translated by the architects as the multi-faceted and orange exterior of the structure. as well as adding a vibrant orange to the city’s skyline, at first glance, the building appears as a trapezoidal prism and depending on where it is being viewed, different angles have been achieved due to it being influenced by the internal programs. the double façade regulates the temperature and ventilation of the internal program and due to positioning of the different slats, the tone of the color varies and changes depending on the light and where it is being viewed.

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the cafeteria area

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the image and identity of ‘naranja’ is based on the concepts of ‘innovation, efficiency and joy’

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a vibrant color palette has been used throughout

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there is an auditorium space

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a variety of spaces have been created for the employees to work

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the rooftop terrace provides views over the city’s skyline

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the building viewed at different positions

 

 

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