TORAFU architects devise a flexible layout for BEAMS boutique in japan

TORAFU architects devise a flexible layout for BEAMS boutique in japan

TORAFU architects have designed a flexible open-plan layout design for BEAMS boutique clothing store in shinjuku, japan. the aim of the interior was to create a space similar to that of a gallery, which would enhance and call attention to the carefully selected merchandise. 

images © daici ano

TORAFU architects devised a practical system using large and small grey moveable boxes that could be assembled in accordance to what is on display. each container shares the appearance of a reinforced frame similar to crates used for transportation through the use of a simplified graphical silhouette. mirrors are placed on both sides, reflecting the interior of the room as well as highlighting different perspectives of the space. 

the minimal open-plan layout draws attention the the carefully selected merchandise 

the boutique space promotes project ‘team japan’ curating goods, experiences and lifestyle products which relate to the keyword ‘japan’. TORAFU architects responded to this theme by constructing an interior that carries a minimal aesthetic associated to this cultural theme. specific features include an artificial polished stone floor, colored-glass and modular furnishings which are complimented by playful elements such as the bending slit pipes which hang from the ceiling.

playful elements include hanging pipes which hold various accessories

each container shares the appearance of a reinforced frame similar to crates used for transportation
the boxes are assembled in accordance to what is on display

the shoe display wall

the boxes can be assembled at various angles

mirrors are placed on both sides reflecting the interior of the room
the boxes contain a simplified graphical silhouette

grey modular furnishings provide a neutral backdrop

specific features include an artificial polished stone floor

project info

principle use: shop
production: ishimaru
credit: furniture: e&y
building site: shinjyuku, tokyo
total floor area: 2ｆ184.7m2/３ｆ184.7m2
design period: 2015.11-2016.03
construction period: 2016.2-2016.04
website: BEAMS