fabio novembre redesigns AC milan's jersey for adidas

fabio novembre redesigns AC milan’s jersey for adidas
all images courtesy of fabio novembre

adidas teams up fabio novembre for AC milan’s next 2016/2017 season home kit backed by traditional color-ways. the design was developed from an initial vision highlighting a special dripping graphic with bright red fading into black.

the store layout with the 2016/2017 home kit

the AC milan home jersey comes with thin red and black stripes on the front and totally black on the back. the adidas three stripes are grey to give greater uniformity to the kit. the black v-neck collar features an italian flag on the back with the crest added to the contemporary badge. together with the launch, fabio novembre re-designed the two central glass showcases at la rinascente with matching colors.

the front façade of the la rinascente 

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