seletti launches inside artemis store in beijing

seletti launches in china inside design boutique artemis in beijing

known for their eclectic collections and diverse collaborations, seletti is a brand that focuses on merging design and art to produce items that characterize a unique and all-embracing italian lifestyle. established in 1964 in mantova, italy, their collections from lamps, sculptural desk-organizing objects, homeware, to their recent ‘design pride’ carnival during milan design week conveys seletti’s direction, personality and constantly evolving ethos.

designboom talks to stefano seletti in beijing
video © designboom

‘china has become an opportunity, a place where we can sell products and not only buy products – its come full circle… it’s new era for seletti and for design in china’ comments stefano, art director of seletti.

a wide selection of seletti‘s products are now available in the recently opened design boutique artemis in beijing. located in the bustling and young district of sanlitun, the store offers a curated and diverse range of homeware, stationary, meticulously packaged food and decorative products. in addition, the artemis café features a scandic menu, artisanal coffee and is finished with an outdoor seating area that wraps around the frontage.

the store hopes to reflect creativity and contemporary living to locals

the founder of artemis, austin huang, told designboom that the idea of his store originated when he noticed there weren’t places in the city with a diverse selection of gifts he would buy for friends. along with his cultivated interest and appreciation for scandinavian aesthetics, he hopes artemis will offer a place for people to indulge in a range of international products, and simultaneously instill a contemporary perspective on creative living to beijingers.

the monkey lamp by marcantonio raimondi malerba / the body is made of resin and detailing finished by hand

one of the many items to be introduced to the chinese commercial scene from seletti is the ‘monkey lamp’ designed by their long-term collaborator marcantonio raimondi malerba. the playful yet sculptural piece is seletti’s best selling product in their catalog and with their launch in china, an exclusive version was produced in a golden finish. the italian designer describes seletti as one of the few italian brands that encompasses concept, emotion and storytelling, he comments: ‘this item has given me the most visibility, and I’m really happy because it is the kind of object that combines art and design together’. the monkey lamp has been popular also overseas due to 2016 being the year of the monkey in the chinese calender.

store interior of artemis derived by beijing-based interior designer kevin zhao

a combination between neo-industrial, scandinavian and french influences is captured inside the interiors of artemis realized by kevin zhao. ‘I was influenced by those stylish-yet-accessible neighborhood shops that have been springing up across europe lately, where new life and energy is breathed into old neighborhoods’. fitted with panels of perforated aluminum panels and interspersed with accents of slate grey and salmon pinks – the approach delivers a space that instills a can-do spirit of the young neighborhood in beijing.

an assortment of seletti products displayed at a large corner of the shop

‘I started to come with my father when I was 17, china was a very different country but it was very interesting experience that changed my life and gave me a lot of inspiration for my work’ – stefano seletti

the store features a café which serves afternoon tea

I want to share the way of life that I have fallen in love with. we are a globalized world, and I believe that great things happen when great people come together.’ – austin huang, artemis founder

blues, pinks and grey slate are the main colors adopted within the interiors