View into the depths of the Kaleidoscope

 

‘NEW NOW’ an installation for IDEAT MAGAZINE at Design Shanghai 2016

Prophesying the future is a dangerous but necessary provocation if one is to project faith, embrace optimism and imagine a brave New world.
However we live in unpredictable times as the certainties of creative practice are being shaken, reformatted and turned on their head – the lines between creative disciplines aren’t just hazy, they’re nonexistent – so before we look to a NEW WORLD perhaps we should first define a NEW NOW.

The battle lines are drawn, you choose:

A) The Incumbent
Comfort in habituation; colluding with style to pander to a market arguably absent of substance.

B) The Antidote
Languish in process, strive for meaning, trust intuition and reject the absurdity of the modern condition; a malaise that favours looking good over being good.

Atelier INDJ has assumed a position and clearly defined its belief – we are the NEW NOW an antidote whose skill sets are as multifarious as our arenas, networks, specialities and methodologies – we are agile and adapt to a front line more blurred than ever – as we HACK, CUT PASTE, CODE, SKETCH and IMPROVISE, adopting unexpected technologies for unexpected uses. There is method in our madness; process is king.

Our NEW NOW installation at Design Shanghai seeks to embody this approach to process; a raw yet transformative space that uses repurposed materials that are readily available, transformed and adapted they form a room within a room curating the user experience through a perspectival shift that invites exploration and encourages engagement.
Successive frames of suspended light force a spatial perspective, terminating in a splayed Kaleidoscope filled with abstract visions of our more future leaning work – a visionary peep show portal? or a hypnotic kiddy’s kaleidoscope transfixing the viewer?
As one moves deeper into the space, furniture pieces by Atelier I-N-D-J are galleried in increasing surreality as they are chronologically arrayed in marching towards the depths of the installation.
Stretch and Plump Thonet make thier debut in this installation.

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A forced perspcetive leads the viewers eye into the centre of the installation

 

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Myriad reflections in constant change

 

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Central screen plays images of the increasingly future forward furniture

 

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chair designs area galleried in increasingly future forward styles

 

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‘Stretch’ chair, leather wrapped stainless steel

 

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‘Plump Thonet’ an interpretation of the 150 year old Viennese cafe classic ‘No.18 Chair’ by Gebrüder Thonet.

 

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Plump leather upholstery detail

 

http://i-n-d-j.com/

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