anchor man candidate logo proposed for 2024 hamburg olympics
all images courtesy of mutabor

 

 

 

utilizing a crowdsourcing app, a candidate logo for the 2024 olympic and paralympic games in hamburg, germany has been proposed. developed by barbara madl and hojin kang, with supervision from heinrich paravicini, the sample was one amongst a pool of submissions judged by a panel of creatives. simple and honest, the ‘anchor man’ logo caters to an international crowd, and represents the country of germany. other ‘icons’, generated by users are found within the accompanying corporate identity. 

anchor man candidate logo 2024 hamburg olympics
corporate design elements

anchor man candidate logo proposed for 2024 hamburg olympics
from sketch to icon

anchor man candidate logo proposed for 2024 hamburg olympics
symbols generated

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icons 

anchor man candidate logo 2024 hamburg olympics
the series incorporates icons generated via crowdsourcing app

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billboard

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marketing

anchor man candidate logo proposed for 2024 hamburg olympics
icon poster series

anchor man candidate logo proposed for 2024 hamburg olympics
website concept

anchor man candidate logo 2024 hamburg olympics
stationary

anchor man candidate logo proposed for 2024 hamburg olympics
light installation

 

 

designboom has received this project from our DIY submissions  feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: nick brink | designboom