penda develops pixelated wooden interior for chinese tech store

penda develops pixelated wooden interior for chinese tech store
all images by xia zhi

architecture studio penda has designed a retail outlet for wakaka, a chinese mobile app developer, formed from carefully arranged wooden boxes. the team was commissioned to conceive a temporary store to display the client’s gadgets and advertise its apps. this brief resulted in a design which bridged virtual and physical worlds, connecting visitors to their online store.

the store is formed of carefully arranged wooden boxes

the boxes form a modular arrangement, designed to represent digital pixels. the units have been coupled together to form a continuous landscape that spans the length of the store. each box serves as a frame to display products, and can be readily adapted in a multitude of ways to meet the demands of the client. all 2,000 pieces were prefabricated before being delivered to site, where they were assembled in less than 10 hours.

the design displays the client’s gadgets and advertises its apps

the current configuration is a temporary pop-up store in the chinese city of tianjin. after seven months, the store will be dissembled and all its parts relocated to six smaller outlets across both tianjin and beijing. as the shop moves, its ‘pixels’ will be reassembled in a variety of different configurations depending on each location’s characteristics and functions. the fully modular, prefabricated design seeks to offer a great degree of flexibility, while providing a pleasant and habitable environment for guests and staff.

the scheme bridges virtual and physical worlds

the boxes form a modular arrangement, designed to represent digital pixels

units have been coupled together to form a continuous landscape

each box serves as a frame to display products

the interior can be readily adapted in a multitude of ways

all 2,000 pieces were prefabricated before being delivered to site

the boxes were assembled in less than 10 hours

the current configuration is a temporary pop-up store in the chinese city of tianjin

the fully modular, prefabricated design seeks to offer a great degree of flexibility

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project info:

name: pixelscape / wakaka app store
type: interior design
location: tianjin, china
year: 2016
size: 200 sqm
team: chris precht, sun dayong, li pengchong, jessica luo
photography: xia zhi