photographer michael schulz uses 'the seeker' to experience the all-new infiniti Q30

photographer michael schulz uses ‘the seeker’ to experience the all-new infiniti Q30

imagined as an urban creature, the all-new infiniti Q30 was built for the city. characterized by deep, sculpted lines that run across the vehicle’s exterior, the Q30 breaks the conventional moulds of design, and gives the impression of movement — even when it is still. the reverse crescent on the rear of the car stands as a feat of design and engineering, setting infiniti apart from other cars at a glance. positioned at an elevated stance, the infiniti Q30 is in a class of its own, offering you new urban perspectives from the comfort of your car.

positioned at an elevated stance, the infiniti Q30 offers new urban perspectives

from the inside, the Q30 offers a sumptuous cabin feel with contrasting two-tone interior colors that are influenced by the art found on traditional japanese playing cards. drivers and passengers alike can surround themselves in the same premium materials found in their favorite luxury goods, with trims that can be customized to their personal taste — a real canvas of self-expression.

imagined as an urban creature, the all-new infiniti Q30 was built for the city

‘infiniti is an expression of design. we want our customers to feel the hand of the artist at work in the sculpted, muscular aesthetic of our cars. Q30 design is marked by turbulent character lines and sculptural shapes that look stretched over bone and muscle. the effect is a spontaneous feeling of harmonious design that can be appreciated at a glance,‘ says alfonso albaisa, infiniti executive design director.

to support the launch of the Q30, infiniti created ‘the seeker’ — a modern day version of the traditional compass drawing its influences from the vehicle’s distinct design. photographer and instagrammer michael schulz (@berlinstagram) was sent ‘the seeker’ to navigate his way to the Q30, hidden in a secret berlin location. schulz considers ‘the destination to be easy. it’s everything in between that’s most interesting‘, so this excursion saw the creative right at home, as he absorbed the visual imagery of berlin — old and new — navigating through all corners of the city. 

the infiniti Q30 was perfectly at home in the urban setting of berlin; and schulz was perfectly at home in the infiniti Q30 — a car made for expressive thinkers.

the infiniti Q30 breaks the conventional moulds of design, and gives the impression of movement

the car is characterized by deep, sculpted lines that run across its exterior

earn more about the infiniti Q30 and book your test drive here
#borntochallenge