google's my edit kit refines websites directly with connected notepad and pencil

google’s my edit kit refines websites directly with connected notepad and pencil
all images courtesy of multiadaptor

google is diving deeper into their strategy to give business clients a radical new way to interact with their online marketing tools and services. with london branding agency multiadaptor, ’my edit’ offers an engaging interactive tool that helps tailor google’s think website. 

using a pencil and a notepad as a starting point, multiadaptor connected two ageless tools of the creative process to the website’s content. conductive ink allows to interact with digital content using a pencil, the team with the help of industrial designer roland ellis, developed a conductive bookbinding glue, seamlessly connecting a circuit board to the printed pages of the notepad. the google ‘my edit’  made it faster to discover what’s relevant to the user, by creating a custom ‘edit’ of content with a few ticks or clicks.

the whole google ‘my edit’ kit the conductive ink allows to interact with digital contentthe notepad connects using a USB cable once the papers are depleted, the computer board can be reused  branding also done by multiadaptor  the team developed a conductive bookbinding glue the team at multiadaptor