anagrama inserts giant pastel bead maze into kindo children's boutique

anagrama inserts giant pastel bead maze into kindo children’s boutique
all images courtesy of anagrama

anagrama has recently completed the playful rebranding and interiors of the children’s boutique ‘kindo’ in san pedro, monterrey. the concept of the design is reminiscent of a didactic bead maze made up of geometrical shapes. this classic toy has been cleverly adapted into the interiors, where the colored tubes can be seen winding through the space.

each of the bead maze’s attributes to the products’ exhibition

colored with touches of pastel and neon to reflect the personality of children, the tubes are utilized as railings for the clothing and simultaneously the pastel ‘beads’ display the assorted array of accessories. furthermore, the designers have complemented the charismatic interiors with accompanying shopping bags, packaging cards, catalogs and stationary to promote a consistent and distinctive graphic identity.

kindo shop interior

the didactic maze is the core concept of the realization of the retail shop

colored in pastel tones to reflect the personality of children

the beads have been translated to contextual furniture modules

the shape sorting cube which has been used as influence

the packaging displays a consistent graphic identity

business card

kindo children’s boutique in mexico city