kyugum hwang redefines perfume selection with scent palette

kyugum hwang redefines perfume selection with scent palette
all images courtesy of kyugum hwang

selecting a perfume is ultimately an olfactory experience. however, visual cues, such as those provided by the scent’s packaging can also have a significant impact. regardless of optical hints, the fragrance itself can sometimes be hard to discern; yes, there’s hints of this and of that, but what are they? kyugum hwang’s ‘scent palette’ pairs emotional intuition with a system that uses color, shape, and layering to enhance the selection process.

‘scent palette’

often, a perfume is composed of three ‘notes’ that when blended together, create its own unique smell. ‘scent palette’ uses a tiered rack to separate each note — top, middle, base — allowing users to clearly distinguish the relation between what they’re seeing, and what they’re smelling. selectors choose one bottle, all of which are uniquely colored, from each level of the display, and push them together. both physically and visibly combined, the customized scent is ready to be worn. 

smelling action  

myrtle taking the win 

left to right: top, middle, and base notes 

choices are physically and visually combined to create the end product 

application 

various fragrance choices 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: nick brink | designboom