washable volvo lifepaint glows brightly in the glare of car headlights

washable volvo lifepaint glows brightly in the glare of car headlights
all images courtesy of volvo

with the aim of reducing the more than 19,000 cyclists who are involved in UK accidents every year and ensuring road safety is not just for a few road users, the volvo ‘lifepaint’ helps those who prefer two wheels instead of four. the unique reflective safety spray is invisible during the day, but glows brightly when in the glare of car headlights. lasting for approximately one week after its application, the cover can be washed off and will not affect the color or surface of the chosen material. it can be applied to clothes, shoes, helmets, pushchairs, backpacks and even dog leads and collars. with volvo’s ‘lifepaint’, cyclists will be fully visible to other drivers, making their and other people’s traveling safer.

during daylight, the ‘lifepaint’ is invisible on the user and their bike

making the invisible, visible, will ensure drivers can always see the cyclists

clothes, shoes, helmets, bicycles, bags and dog collars can all have the spray applied to them

in the glare of car headlights, the paint glows very brightly