piuarch completes new flagship store for givenchy in seoul

piuarch completes new flagship store for givenchy in seoul
photography by shin kyungsub

milan-based architecture studio piuarch has completed the givenchy flagship store, in seoul in close collaboration with the fashion label’s art director riccardo tisci. the shop is located in the busy shopping district of gangnam-gu, and has a total area of around 400 square meters spread across three levels.

the building features a distinctive graphic façade

the building features a distinctive graphic façade, with a minimalist interior that seeks to reflect the themes and motifs of the givenchy name. the façade’s ashlar surface is made from electropolished steel plates that create a variety of reflective effects that change throughout the day. a surface of satin brass appears at the upper corner of the building in a direct reference to brand’s famed ‘T cut’ style.

the corrugated iron has irregular holes that become illuminated by night

the façade’s ashlar surface is made of electropolished steel plates

the shop is housed in a building located in the busy shopping district of gangnam-gu

the store has a total area of about 400 square meters

the interiors contain three levels of clothing

window display at ground level

the design includes marbled surfaces and wooden floors

mirrored surfaces are integrated throughout

a surface of satin brass appears at the upper corner of the building

project info:

type: boutique flagship store
location: seoul, south korea
customer: givenchy group
built-up area: 404 sqm
photography: shin kyungsub