caruso's flagship store in milan goes backstage at the opera

caruso’s flagship store in milan goes backstage at the opera

italian clothing label caruso has opened a new flagship store in milan’s montenapoleone shopping district. the shop, which showcases the company’s vast collection of menswear, has been designed as the backstage of an opera house, allowing customers to feel as if they are preparing to take to the stage.

suits and other items are hung in the wings of the volume

upon entering the space, shoppers encounter a central aisle of antique wood, flooded with natural daylight which enters from a skylight positioned above. suits and other items hang from the laddered-units in the wings of the volume, as well as from the curtain ropes.

artist giuseppe amato has recreated parma’s ‘teatro regio’ will wooden bas-reliefs

the building’s existing period features have been meticulously preserved, while the walls have been plastered to give a hand-trowelled finish. the design’s centerpiece is an art installation by artist giuseppe amato, who has recreated parma’s ‘teatro regio’ will wooden bas-reliefs.

the building’s existing period features have been meticulously preserved

the company’s collection of menswear is showcased

a wooden winch appears as a tribute to the machines invented by leonardo da vinci

the entrance to the store, located in milan’s montenapoleone shopping district