bjarke ingels presents paris' europa city project in new video

bjarke ingels presents paris’ europa city project in new video
image courtesy of squint/opera

offering a mix of retail, culture and leisure facilities, paris’ ‘europa city‘ is conceived as a hybrid project that combines urban form with expansive landscaping. in order to explain the 800,000 square meter scheme, creative agency squint/opera joined up with the project’s architect bjarke ingels, who takes viewers through the design with the help of a green screen and photoreal 3D and 2D graphics. see designboom’s previous coverage of the development, which is expected to open in 2020, here.

‘the programs of europa city are organized along an internal boulevard with a mix of retail, entertainment and cultural programs on both sides‘, explain BIG. ‘the boulevard forms a continuous loop traveling through six different areas themed as the various regions of europe. the central boulevard becomes the rambla, the regent street and the champs-élysées of europa city.’

watch the videos below to find out more about the vast development.

a combination of 2D and 3D graphics are used
image courtesy of squint/opera

bjarke ingels takes viewers on a tour of the vast development
image courtesy of squint/opera

the scheme includes a water park, sports facilities and music venues
image courtesy of squint/opera

a variety of performance venues are included as part of the masterplan
image courtesy of squint/opera

inside the site’s vast exhibition hall
image courtesy of squint/opera

an aerial view of the site, located to the north-east of paris
image courtesy of BIG