jeffrey vanhoutte freeze frames acrobatic angels in powdered milk showers
all images courtesy of jeffrey vanhoutte
a moment expertly frozen in time — with proper lighting, scenography and camera equipment — can bear painterly qualities not often achieved in the photographic medium. belgian photographer jeffrey vanhoutte — with film director andré (nicolas vantomme) — has investigated this balance between motion, still, shadow and light for his work on the dutch company campina friesland kievit‘s campaign, in promotion of their powdered milk creamers.
commissioned by norvell jefferson agency, vanhoutte adopted the product itself as a prop in the making of a dramatic series, which captures an acrobatic dancer — noi pakon — moving in tandem with particles of powered milk. using lighting from broncolor, bearing a ‘really fast flash duration so it could freeze the particles of the powder’, the team called on the performer to use her bodies to move the field of edible dust lining the stage, throwing it in mid-air and erupting the handfuls of fine material into showering streams. the result achieves a striking painterly effect, turning the once moving model and messy process into a series of powerful, yet angelic stills.
campina friesland kievit creamers campaign video
video courtesy of norvell jefferson
fine granules of milk hover above the dancer’s body
the powder spread to form wing-like extensions from the dancer’s body
milk extends in both direction from the performer’s frame
the result achieves a striking, painterly effect
watch the video below for a behind-the-scenes look into the making of the series:
friesland campina kievit creamers – making of video
video courtesy of norvell jefferson
the stills were captured using lighting from broncolor
the model in various positions with the powered milk particles
the dancer’s path carved out from the expanse of powered material
[via : boredpanda]
