experience the gallery walk of dow chemical by pentágono estudio

experience the gallery walk of dow chemical by pentágono estudio
all images courtesy of pentágono estudio

as dow chemical was looking for an explicit way to implement the concept of cross-marketing and avoid confusing their clientele throughout the presentation of their products, they approached pentágono estudio. the agency deeply analyzed the corporation’s five specialized brand platforms: infrastructure, consumerism, automotive, energy, and food value chain. afterwards, they designed the ‘gallery walk’ an integral experience that visually displayed these items and materials alongside their presence in our daily lives. the work is comprised of four scenarios that make use of a color palette, icons, illustrations, and posters to show clientele the diversity and technologies of the company’s portfolio.

garden station with food and pharma applications

the interior decor presents an aesthetic similar to the comfort of the home. two-dimensional sketches articulate furnishings on the stark white partitions while three-dimensional objects are scattered throughout the space. each piece lends its own character to the ensemble, as they are fully coated with a single shade of red, yellow, or blue. accompanying signs graphically indicate the names of particular products alongside playful motifs and descriptive text.

garage station with automotive applications

kitchen station

kitchen details

closeups of the decor

painting process 

pink and blue posters 

icon categories 

iconography development

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.