the cut condenses 100 years of beauty in 1 minute

the cut condenses 100 years of beauty in 1 minute
gif by designboom / video courtesy of the cut

throughout the last 100 years, the idea of beauty has drastically and quickly shifted in style and trait. hair trends, makeup design and aesthetic attitude have changed from decade to decade, with a female’s overall appearance visually describing to which period of time she may belong. seattle-based creative agency the cut have created a 1-minute video which compresses the looks of every decade from 1910 to 2010. perfectly permed, pin-up-style locks and peachy lipstick define the 1940s, while minimal makeup and unfussy hair can categorize the early 1900s. take a look a the time lapse short below to see 100 years of beauty in 1 minute. 

2010 – natural waves and makeup define our current beauty trends

1990 – straight hair and a single bobby pin were trendy 20 years ago

1950 – a perfect set of curled locks and red lipstick were key aesthetic elements of this glamorous time period

1940 – curls set in an updo and peachy lipstick are reminiscent of the 40s

1930 – a short wavy bob and red lips defines the 30s flapper-esque style

1910 – barely-there makeup and unfussy hair was the style in 1910