nendo adds backyard elements to retail space for by | n

nendo adds backyard elements to retail space for by | n in japan
all photos by masaya yoshimura

uniting elements from both domestic and commercial notions of the ‘backyard’, nendo has created the retail scheme for ‘backyard by | n’ — an original brand exclusive to the japanese designer’s own products — located in the seibu sogo department stores in tokyo’s ikebukuro and shibuya, and in the yokohama sogo space. while the name refers to two distinct concepts — a shop’s storage space and an outdoor site for free play — the interior plan reflects these approaches through its use of material and color.

minimal white fixtures bring out the vast variety of the merchandise

minimal white fixtures bring out the vast variety of the merchandise, and the plinths’ plywood texture gradually appears as a gradient transition towards the base. while many retail spaces tend to hide the plywood bottom of their display cases, nendo’s plan instead reveals it, casually linking the idea of a discreet world of production and the user-based shopping experience.

the plinths’ plywood texture gradually appears as a gradient texture towards the base

the retail  scheme for ‘backyard by | n’ — an original brand exclusive to the japanese designer’s own products

the interior plan reflects the concept of ‘backyard’ through the use of material and color

nendo-designed products for sale at the shop

the scheme aims to link the discreet world of production and the shopping experience

1/12