koz susani design harvest justaddwater nutrition ecosystem

koz susani design harvest justaddwater nutrition ecosystem

in the past, the phrase ‘just add water’ when alluding to food, always referred to the preparation of industrial canned and processed provisions whose origins were unknown to the average consumer. using this as a reference, koz susani design (defne koz and marco susani) aim to change our perception of the term, by bringing forth an innovative nutrition ecosystem that preserves the simplicity and comfort of processed cuisine, while combining it with micro gastronomy so that the approach to convenient and healthy meal preparation is more that of the locavore mentality, and closer to the slow-food movement.

‘justaddwater’ innovation nutrition ecosystem

presented at the 2014 istanbul design biennial, ‘justaddwater’ is all about designing the food experience from beginning to end; including the tools and devices used to prepare what we consume. at the core of the concept are ‘flavor pills’ which draw their form and purpose from molecular cuisine. each capsule condenses flavors, spices and nutritional supplements in balanced quantities — their mixed ingredients derived from the creative recipes of world-renowned chefs, packaged into aesthetically surprising and pleasing shapes (cubes, balls, cylinders). the sustainable contents of ‘flavor pills’, though part of the larger, global, industrialized distribution eco-system, are organic and fairly traded seasonings which generate very little ‘matter’, as they do not contain the typical amount of bulk materials required for a recipe, but rather only its taste.

warm soup ‘flavor pills’ are dropped into a pot of hot water and combined with local produce

the ‘flavor pills’ are intended to be combined with fresh produce from local farmer’s markets, all prepared and cooked right on the dining table using accompanying ‘justaddwater’ appliances. these devices stand catalysts in which to prepare your sustenance, with each apparatus designed to offer an all-encompassing sensory experience — from the visual to the olfactory.

‘warm soup’ appliance with accompanying screen which allows you to view recipes, track nutrition and log dietary needs

the smart appliances include recipes on a touch screen, that can also be connected to mobile apps, fitness trackers, wearables and food itself; offering a complete network of personalized menus, nutrition tracking and diet planning. all sensor-controlled, each one is strongly associated with the ‘flavor pills’ — programmed to use the precise amount of speed and time to cook your repast, while having the ability to record and optimize the process so that it can be easily repeated at another time.

fresh water flavor pods and accompanying carafe

‘justaddwater’ is a step toward transferring the food revolution of molecular gastronomy from exotic and high-end restaurants into the home, expanding the trend from elite consumers, to the more mainstream market. its values lie in bringing new appreciation to what we put into our bodies — gratifying one through gastronomic pleasure, while respecting food, its associated rituals and nutritional values. above all, it aims at doing this through a renewed design language, merging the artificial with the natural in a way that is beneficial and does not pose any friction.

fresh water filtration and flavoring carafe