Peak Financial Health by CWL from usa

Deutsche Bank’s Peak Financial Health Program is a three-tiered service, offering a way to track, monitor, and take action when it comes to finances. The foundation of the program is proactive guidance, rather than passive assessment and/or monitoring. Taking a holistic approach to financial health, the program would differ from financial advisory by focusing on education and better access to information, addressing what is feasible with any person’s given income.

The Peak Card is an E-ink credit card that accesses and visualizes one’s immediate spendable income and financial goals by simply analyzing the customer's thumbprint at a point-of-sale.

The Peak App displays a dashboard containing a more detailed view of the customer's spendable income, spending history and set goals, while also serving as a communication platform between the customer and their financial coach.

Just like visiting a doctor, we propose that people have bi-annual check-ins with their Deutsche financial coach to review better ways to manage money. Visiting a financial coach allows people an accessible, approachable way to do this.

By taking positive steps towards promoting a financially healthy lifestyle, Deutsche Bank can remain relevant as a financial partner for life.