Robin Hood Banking by de la Cruz from germany
designer's own words:
The campaign’s subject is „Robin Hood banking“. The clients, as well as bank, can be socially engaged heroes. For every money transfer below 100 € the bankis charged with 0, 01 €cent fee, which is then allocated to a social project. In case of money transfer of above quoted amount, the client’s account is being encumbered with 0, 01€cent. Whether and which project in the neighborhood should be supported is an open decision. The donation campaign will be communicated through banners and flyers.
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SCENARIO
CONCEPT
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