shiro studio inserts house of peroni pavilion + installation in central london

shiro studio inserts house of peroni pavilion + installation in central london
all images courtesy of shiro studio

overlooking lincoln’s inn field square in london, ‘the house of peroni’ is a temporary venue designed by british company shiro studio. featuring a bright blue outdoor pavilion and a series of immersive installations, the design is based on the italian beer brand’s heritage and style, and sits in contrast against a listed georgian building. for one month the three storey structure will host the atmospheric exhibition, bars and a dining room.

interior of the pavilion

each floor contains uniquely designed drinking spaces – a black and white one on the first floor, which pays homage to the work of the italian graphic artist franco grignani who was active in the sixties – the year that peroni nastro azzurro was established. the faceted wallpaper is the result of a digital contemporary interpretation of grignani’s work, generating an optical three-dimensional tactile illusion by using a two-dimensional pattern.

detail of the pavilion

the black and white room

detail of the black and white bar

the ribbon table installation

on the top floor the ribbon table offers a dining experience where guests will dine at the same surface. the fluid, sinuous structure brings people together, while sharing the food experience, which is at heart of italian culture. the top has been fabricated using lightweight composite aluminum panels, and it invades the entire room becoming a ceiling feature that connects the dining room with the adjacent bar.

the ribbon table dining room

detail of the ribbon table installation

detail of the working models and prototypes

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