fuseproject transforms PayPal brand identity and logo for the online age

fuseproject transforms PayPal brand identity with new logos
all images courtesy paypal

for the first time since updating its image in 2007, PayPal has introduced a new brand identity, including the unveiling of a new logo designed by yves behar, founder and CEO of fuseproject. the new appearance has been re-developed for a world transitioning from desktop to mobile; the aesthetic uses simplified forms and a refreshed color palette, while still building on the recognition of the current logo and signature double ‘p’ motif. the new design will be applied online and to all of PayPal’s core applications, including checkout buttons, apps, PayPal HERE devices, marketing materials and sales collateral.

2014 version of the PayPal logo

‘PayPal is an iconic brand with equity well beyond its logo treatment,’ said behar. ‘PayPal is innovative and dynamic, and people interact with it as they do with a consumer-focused brand. the new logo reflects the notion of a pioneer, and will prepare PayPal to lead the industry as the intuitive way to transact on all devices in a non-techy fashion.

the P’s in the monogram overlap to emphasize the connection between people

set in a modified futura typeface, the new identity is both modernized and more visually compact. four key elements from the redesign help PayPal better engage with consumers: a stronger wordmark, new double ‘P’ paypal monogram, new vibrant colors, and dynamically angled graphics.

the words and letters have remained in italic – like the former logo

the font used features a softened edge; while blue has always been used in the logo, new colors – a rich indigo ‘pay’ blue and a vibrant ‘pal’ blue – were selected to look better on high-definition screens. 

the PayPal double ‘P’ logo visualized on an iOS interface

 the new PayPal identity applied on cash registers