daisuke yamamoto crafts diego collar keeper store in tokyo

daisuke yamamoto crafts diego collar keeper store in tokyo
all images © kozo takayama

japanese studio daisuke yamamoto / de:sign has completed the diego collar keeper store in tokyo based on the theme ‘invisible circulation’. different shapes of the 5 cm tall and 1.5 cm wide items are on display – lined up like specimens within a cabinet with a special optical glass used on the surface to highlight them. the idea was to create a relaxed environment, so that customers feel welcome choosing their perfect fitting collar and take their time to discover their own form of shape, nestled away from the busy streets of tokyo. the space incorporates the glass, which is normally used for mobile phones to help protect people’s privacy in public, so that depending on where one stands their field of vision will either be transparent or opaque.

overview of the store

to emphasize the collars lighting is built inside the table

center view of the main window along with individual display tools

view looking straight at the display window with uncertainty and blurriness in the same view

detail view of the main display window

store logo entrance

invisible circulation plan

elevation

project info:

practice name: daisuke yamamoto / de:sign
photographer: kozo takayama
project name: diego store omotesando

project completion date: jan. 2014 

project type: shop / showroom
project address: tokyo aoyama

client: apis corporation

project size: 26.2m²

builder: kotobuki style.inc (yuji fukuda)
lighting: endo lighting corp.(shoko hasegawa)
contact: [email protected]

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