adidas brazucam ball captures 360 degree world cup action

adidas brazucam ball captures 360º world cup action
all images courtesy of adidas

for the 2014 FIFA world cup in brazil, official sponsor adidas has developed the ‘brazucam’, a twist on their official match ball which captures 360º views of sports action as it rolls. six different lenses embedded within the fabric offer fans from around the world the opportunity to enjoy their love of soccer from an entirely new perspective. the ball’s journey provides viewers with behind the scenes footage from matches, exclusive interviews with star players, and impromptu pick-up games. ‘brazucam’ is filming a weekly series of online documentary-style shorts, to excite fans as the big event gets closer. the story will be played out from the perspective of @brazuca — the first twitter account for a FIFA world cup official match ball. take a look at designboom’s coverage of the ball’s reveal after two-and-half-years in the making, here.

six HD cameras capture world cup action

the ball-cam allows viewers to enjoy their love of soccer from an entirely new perspective

the camera embedded within the ball

dani alves of brazil

xavi hernandez of spain

members of the german team including manuel neuer and bastian schweinsteiger