toyota prius V campaign by serial cut

‘toyota prius V campaign’ by serial cut™

madrid-based studio serial cut has designed the toyota USA prius V campaign commissioned by saatchi + saatchi LA. the directorial art studio has developed a stylistic exploration of the toyota notion ‘more prius, more possibilities’. the campaign took several months of pre-production, a six day photo shoot and two months of post-production in order to complete the design. each object flowing from the open trunk of the automobile was photographed several times separately in order to emphasize the three separate prius V themes, versatility, efficiency and connectivity. the modern, digitized text seeming to hang from the rafters of the studio space reinforces the youthful, vibrant and highly contemporary approach in which serial cut has decided to express the essence of the prius V.

‘connectivity’

‘efficiency’

‘making of’ a video by serial cut

— design-aerobics 2012: SELF-PROMO course january 17 – march 17, 2012

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