C A L L – F O R – E N T R I E S

 

 

designboom in collaboration with STELLA ARTOIS promotes an international packaging design competition.

participation is open to applicants from all over the world – from students to professionals and to design-enthusiasts.

free registration required.

 

 

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01 – theme and overview of the award

STELLA ARTOIS seeks architects, designers and creative talents worldwide to develop a Duty Free packaging solution that will be sold throughout the world at various Duty Free locations. Participants will engage in the process to create and shape the future Duty Free shopping experience for premium beer brand STELLA ARTOIS. The project should elevate the STELLA ARTOIS brand by establishing a new visual design language for premium gifting occasions. 

 

 

 

 

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02 – prize/benefits

the 1st prize winner will receive a cash prize award of  5,000 euro + a chance to collaborate with STELLA ARTOIS’ design team in developing the future of premium Duty Free packaging.
the winners will work directly with the STELLA ARTOIS design team in the full creation process of their project. The winning design will be featured and showcased throughout the world at various Duty Free locations.

and as always designboom will publish an exhaustive results report.

 

 

 

 

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03 – judges

1. Diego Hidalgo  Global Marketing Director
2. Pablo Firpo – Global Brand Director Stella Artois
3. Celina Li – Global Brand Director Stella Artois
4. Clara De Angeli  International Marketing Manager

 

 

 

 

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04 – design criteria

Packaging has a critical role in the duty free channel as it is the only medium to communicate to consumers.

the jury will award designs and concepts which are innovative in terms of their formal aspects
as well as their commercial potential. as a critical part of STELLA ARTOIS’ touch points, the packaging design needs to deliver a positive first and lasting impression by:

– communicating the brand sophistication through visualization and experience
– offering consumers an innovative and ‘travel retail’ exclusive offer
– respect guidelines and restrictions
– possibility to be used permanently
– being innovative
– packaging needs to be easy to carry
– packaging needs to fit in the airplane cabinet storage
– packaging needs to stand out at shelf and capture shoppers’ interest.
– packaging should be minimalistic and elegant

 packaging can contain a gift: a chalice glass or a gadget you design

it is important that you keep your design(s) confidential until the results of the competition are published.

 

 

 

 

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5. special design requirements:

 

 

stella artois beer packaging design experience for duty free

 

respect the visual brand principals:
STELLA ARTOIS LOGO

 

 

 stella artois beer packaging design experience for duty free

 

 

primary colors:
the STELLA ARTOIS color palette is composed of white, gold, black and red.

 

 

 

 

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06 – registration deadline

application registration will be accepted by 23:59(GMT), friday 28 february 2014.

 

 

 

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07 – registration

registration is now open, please fill in the form.

teams register with one name only; when submitting works you should add the names of all the team members

 

 

register here

 

 

 

 

 

 

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08 – submit your entry / entries

if you are entering more than one piece of work, please submit each work separately.

for submission of entries, you are requested to supply:

 

1. images:
you may submit up to 6 
images (either single or composition images)
.
image size should be: 818 pixels wide, not more, not less.

please upload the following file formats only:

.gif, or .jpeg, 
- 72 dpi, max 250 kb each file, 
- RGB color mode.


 

2. video files: 

you may wish to submit up to 2 videos in flv or mp4 format only.
max size 10MB
(video are nit mandatory)

the entry submitted will be a low-res version of your original work. 

the original high-resolution image(s) and video(s) will be requested only if your work is shortlisted.

 

3. explanation 

please provide a brief description of your design. jury decisions will be based on the core design criteria.

 

4. you will be requested to accept the competition guidelines

competition guidelines:

projects entered in the competition must be original works.

projects must be free from copyrights and any kind of obligation.
the design shall not in any way infringe any third party’s rights, including but not limited to intellectual property rights
such as copyright, logos, trademark, trade names, or other proprietary rights of publicity or privacy.

by submitting the work, every participant warrants that he is the sole owner of the intellectual property rights in the work submitted
and has the right to submit the work for competition and to give STELLA ARTOIS the right to exhibit the work submitted.

 

only entries with a declaration of authorship will be accepted !
(when submitting your design you will be asked to tick a box of declaration).




submit your entry here

 

 

 

 

 

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09 – deadline for submission of entries

works can be submitted by 23:59(GMT), friday 28 february 2014.

 

 

 

 

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10 – announcement of the results

the results will be shared sometime towards the beginning of april 2014 on designboom’s website.

 

 

 

 

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11 – intellectual property rights

any intellectual property rights regarding the project sent in for submission are the designer’s property.

however,



by submitting a design in the competition, the participant agrees to provide STELLA ARTOIS

with the right of first refusal to the exclusive use of the design. this option is valid for 3 months after 
the end of the competition. 
in the event that STELLA ARTOIS  exercises the option to use the
rights for commercial use (incl. production) on exclusive basis and for an unlimited period,
STELLA ARTOIS will will make private agreement with the entrant for the transfer
of intellectual property rights.

and


by participating in the competition, all participants authorize  designboom and STELLA ARTOIS to publish
and exhibit all the designs (including project data submitted and prototype) – waiving compensation –
at exhibitions and events and/or to use them in any publications and communications and promotional materials
that designboom and STELLA ARTOIS may deem suitable and/or necessary. designboom and STELLA ARTOIS
will have the right to apply minor changes and amendments without damaging the integrity of the work
e.g. add the STELLA ARTOIS logo and text, reframing, translation, changing colors, cutting the background or parts of it, etc…
should designboom and/or STELLA ARTOIS want to make major changes to the submitted work for publication,
they will contact the designer and obtain consent.

 

 

 

 

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12 – questions?

inquiries to [email protected].
make sure to write STELLA ARTOIS in the subject line.
(english text only)